InternetSpeak Domain
Names, a Business Essential
In today's business world, a domain name and a web presence are a must.
All major businesses have domain names. The Web is now a part of everyday
commercial life and your domain name is your identity on the Internet.
A business web site without a domain name is difficult to find and
looks unprofessional. The Web is
where people and customers around the world find information
about you, your products and your services - 24 hours a day.
Here online buyers, suppliers and partners come together. Securing
a domain name ensures that your company name or product names
are on the Internet. For $11.99
year, it's a small price to pay for increased
credibility in the eyes of potential customers. Several thousand
new domain names a day are registered. However, with a little
creative thinking, you can still find a strong domain name
that reflects your business or specific interest.
Of course, the longer you put off registering
a name, the more limited your choices become. Equal
Access
On the Web, everyone has access to a first-rate location to set up
a business. No matter how small you are, a good domain name can put
your business on equal footing with multimillion-dollar sites such
as Yahoo! and IBM. Therein lies the beauty of the Web: nobody knows
if your site is run by a large team out of a downtown high-rise or
by you from your garage. If your site is a hobby or personal homepage, you can still benefit
from a domain name. Your site will be easier to find, and more
importantly, friends and relatives will remember it. Domain names give you a higher profile on the Web
Domain names that include common keywords can improve a site's ranking
in search results returned by major search engines. Many large search
directories will not list a site that does not have its own domain
name. As well, domain names are easy to remember and customers may
not have to search at all to find you. Easy to Locate
And let's face it, www.widgets.com is much easier to remember and locate
than http://isp/users/widgets/index.html/. Domain
names are portable
Having a domain name means you can change web hosting services without
losing customers. Your new web hosting service will point people
to the same web site. This way, you can change hosting services
to
find a better deal, or receive better service without losing viewers
or breaking links. Without a domain name, your web site name (URL)
changes each time you move, which is confusing to customers. Back |